As consumers walk or drive past restaurants and other businesses, they may receive calls advertising sales or otherwise soliciting their patronage. Therefore some worry that information on an individual’s daily habits-such as eating, working, and shopping-will become a commodity for sale to advertising companies. Wireless telecommunications carriers then will have the ability to track a user’s location any time a wireless telephone, for example, is activated. In particular, federal requirements under the Enhanced 911 (E911) initiative to ensure that mobile telephone users can obtain emergency services as easily as users of wireline telephones, are driving wireless telecommunications carriers to implement technologies that can locate a caller with significant precision. Some consumers, already deluged with unwanted commercial messages, or “spam,” via computers that access the Internet by traditional wireline connections, are concerned that such unsolicited advertising is expanding to wireless communications, further eroding their privacy. Wireless communications devices such as cell phones and personal digital assistants (PDAs) are ubiquitous.
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